Grupotec presents its new corporate visual identity. The origin of the symbol was the image of giraffe looking towards the sunrise.
The new corporate visual image symbolizes the course of our business experience and our commitment to looking towards the future with a long-range vision, as we always make our decisions thinking of the long-term and with our feet firmly planted on the ground. Blue was chosen as it is the colour of communication, for its capacity to convey confidence and trust and because it is the new colour for representing ecology and the environment.
We have also incorporated a “claim" for our brand: A FUTURE FULL OF ENERGY, which alludes both the attitude with which we face the future and one of our principal areas of activity - ENERGY.